To help co-create an ethical size inclusive fashion future through creativity.
Ethical Fat Fashion (EFF) is an eclectic fashion x art newsletter that focuses on size inclusive fashion. From fashion illustrations to outfit breakdowns to cute shit currently on sale to movie reviews...whew, the list goes on. EFF is action-packed.
Want to join like-minded size inclusive ethical fashion lovers?
Want to co-create the fashion future?
Want to find the COOLEST brands?
Do you like eclectic imperfect colourful art?
Do you want to co-learn about the ethical and sustainable fashion issues?
Like a little vulnerability and stories from lived experience from a queer, brown, fat person living in Tokyo?
Feel like you've been excluded from fashion spaces but we both know you have the potential for killer style?
Want creative exercises to explore your wardrobe?
Then this newsletter is for you!
So so much!
Outfit illustrations including fashion memories (including people watching in Tokyo)
An anatomy of an outfit, looking at what I think really works + why
Brand recommendations and things currently on sale including from second-hand shops
Intimate and vulnerable stories like about diet culture, body image etc
Book and movie recs (maybe even a club in the future!)
Creative exercises and tools to help you explore your own wardrobe
Long-form content on things that I feel intersect with fashion consumption like desirability capital or identity online
Article and podcast recs + take-aways
Original art (by me!)
Paid Subscription ($5/monthly)
Weekly newsletters, all long-form paid content incl. the directory, future chat thread (when we reach at least 10 paid members)
Free subscription
Access to at least one of the newsletters per month
In 2021, I built a (fairly) cool fashion directory with 120+ brands that were size diverse or size inclusive. I poured a lot of time and energy into building the website from scratch and despite the warm responses, I wanted to make it better. So I set myself to goal to build it again, better (is this starting to sound like an American political campaign?).
I didn't have enough financial support for the website, so I started making digital zines on Patreon. Making these zines taught me a lot about the things I found joy in creating and what I truly wanted to share.
In the middle of zine-making, there was a genocide against Palestinians by Israel. The company that published a key plugin that I was using made a website that clearly crossed a line - intentionally trying to suppress Palestinian narratives. Obviously the website was now a dud. So I'm back to rebuilding the website from scratch using a brand new plugin and another learning curve.
In the mean time, I wanted a new home for my zine-esque content AND for my directory. Substack felt right.
(Yes this newsletter is fashion-focused but I don't shy away from politics, fashion is political, fashion is global).
Limited edition designs, deadstock fabrics, sales, second hand goods. Since my digital zines would take weeks to put together, when I published them or soon after, an item I recommended could be down to limited sizes or even sell out. Plus since ethical fashion is a financially precarious business, unfortunately its not uncommon for brands to close down (even when their offerings are amazing).
Even SLOW FASHION moves fast.
A weekly newsletter just made more sense to keep up with the times.
And..
I want to build a mountain of resources, I want to build a community, I want to interrupt the spam, I want you to look forward to opening up a newsletter from me.
Substack, which acts as both a newsletter and a blog/website with a chat feature gives me the tools to bring that to life (I hope! This is still new to me.)
One of the most important parts of consuming more ethically, is curating our feeds and inboxes.
This newsletter isn’t for everyone, it’s not about perfect aesthetics, it’s raw, it’s driven by the joy of fashion NOT adhering to a particular style/body type etc. Even the art is a little weird and wonky.
But if you know anyone that will appreciate this strange ethical fashion newsletter, please share!
